Deliver Rich Personalization & Dramatically Increase Web Engagement

Your website is your shop window. Make sure it’s tailored to help every student see the programs and services they need.

44%

Of Gen Z will leave a website if it doesn't know what they are looking for before they get there.

60%

Of students say their college delivers the least personalized experience of all the brands they engage with online.

19%

Increase in conversions for brands that personalize web experiences.

Identify Website Visitor Behavior

Learn your website visitor's behavior to offer tailored content that increases engagement. Through Personalization, you can identify:

Visitor's frequency to a specific page
Previously visited web pages by a visitor
Geolocation of the visitor

Turn Website Visitors into Contacts

Import external data from your CRM systems or SIS, including Ellucian Recruit or Salesforce to build targeted segments.
Embed a form on any web page to collect website visitor's information that you can use to design tailored web journey.

Offer Highly Personalized Content

Create dynamic content such as banners and text to display to specific segments or behaviors.
Show dynamic content based on visitor interests, demographics and application/enrollment stage to achieve your goals.

We're Higher Ed's Personalization Leader

Higher Ed Focus

Personalization by Modern Campus is exclusively developed for higher education institutions.

Extensive Support

We are your partner from our very first meeting through go-live and beyond.

Higher Ed Community

Gain access to a community of institutions working to solve the same problems you have.

Personalization Resource Center

Access exclusive resources and learn everything you need to know to make personalization a reality on your website.

Visit now

“

We’ve seen a jump of more than 50% for our Res Hall page as a “next page path” directly from the Visit page. We’ve also implemented a geotargeted dynamic content box on our main Admissions page for international student admissions, and we’re seeing a big jump to that page as well."

Assistant Director, Digital Media - Queens University of Charlotte

50%

Web Page Traffic

Related Resources

Webinar

How to Attract, Convert and Engage Students with Personalized Digital Experiences

Personalization by Modern Campus makes it easy to apply personalization techniques to attract and convert prospective students, and engage existing students and alumni.

Watch webinar

Case Study

Delivering Career Pathways and Website Personalization at West Valley College

Learn how West Valley College is transforming the student experience by implementing Modern Campus Pathways.

Read case study

Whitepaper

Massive Personalization and Career Pathways

Revolutionize the student experience at your institution with a personalized digital student engagement strategy.

Download whitepaper