Create Tailored Web Experiences That Engage Every Visitor
Your website is more than a digital storefront—it’s the first step in your institution's relationship with students, alumni, and faculty. With Modern Campus Personalization, you can deliver dynamic, customized content that ensures every visitor sees the programs, services, and opportunities most relevant to them. Transform your website into a powerful tool for meaningful engagement and success.
Understand Your Visitors to Deliver Tailored Experiences
Personalization allows you to gain valuable insights into your website visitors' behaviors, enabling you to create more engaging, relevant experiences. By analyzing factors like browsing habits, frequently visited pages, and geolocation, you can ensure that every visitor encounters content that resonates with their unique needs and interests.
Turn Website Visitors into Valuable Contacts
Leverage the power of integration to transform anonymous website visitors into meaningful connections. By importing external data from your CRM or SIS, such as Ellucian Recruit or Salesforce, you can create precise audience segments. Seamlessly embed forms on your web pages to capture visitor information and use it to craft personalized, impactful web journeys that foster deeper engagement.
Deliver Highly Personalized Content
Harness the power of dynamic content to engage your audience on a deeper level. Tailor banners, text, and visuals to align with specific visitor segments or behaviors. Adapt content in real time based on interests, demographics, or their stage in the application or enrollment process, ensuring every interaction moves you closer to your goals.
The Personalization Leader for Higher Education

“We've seen a jump of more than 50% for our Res Hall page as a 'next page path' directly from the Visit page. We've also implemented a geotargeted dynamic content box on our main Admissions page for international student admissions, and we're seeing a big jump to that page as well.”
Assistant Director, Digital Media
Queens University of Charlotte
Featured Resources

How to Build a Website Personalization Strategy in 2024
This webinar provides insights and strategies for leveraging website personalization in the higher education space.
Watch Now
Delivering Career Pathways and Website Personalization at West Valley College
This success story highlights how West Valley College leveraged Modern Campus solutions to deliver personalized website experiences and clear career pathways for learners.
Learn More
Explore the Modern Campus Resource Center
Dive into success stories, product one-pagers, insightful webinars, research reports, and more—all designed to help you modernize the student experience and drive institutional success.
Explore More Resources